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'Super Makh' - courtesy Ahmed Makhlouf, Tok-Tok Magazine

Dressed in floral print clothing, he needs cinnamon chewing-gum to fight against his foes and a long rest after his encounters – it’s Super Makh! Reappearing this year in the Egyptian comic publication Tok-Tok, Super Makh is the Egyptian version of Superman in a popular cartoon where his main mission is to the help women and girls stop their harassers.

Super Makh breaks a prevalent social taboo in Egypt by talking about sexual harassment openly and aims to address the problem in a light way, while highlighting the pretexts and other factors that allow for it to continue in the country.

The cartoon also provides good role models for men and women to deal with sexual harassment and examples of positive gender relations. By breaking the silence and talking about sexual harassment in the sphere of pop culture, Super Makh may finally help end this pressing issue.

Egyptian society – whether in Muslim or Christian communities – is relatively conservative for the most part and sex remains a taboo not to be discussed. Therefore, women are often embarrassed to complain about being a victim of sexual harassment. Claims of harassment that are brought to the attention of police usually receive a poor or inadequate response, leaving many women feeling that it’s pointless to ask for help. But if silence over the issue continues, nobody will tackle the problem.

“[E]fforts such as this show the younger generation that there is nothing fun or cool about harassing women.” – Sophie Anmuth, Cairo-based freelance journalist

Super Makh first appeared in 2008 in Al-Dostour (an opposition newspaper at the time). A study by the Egyptian Center for Women’s Rights showed that more than 80 percent of Egyptian women were subjected to sexual harassment that year.

A sexual harassment victim runs from a predator. Courtesy - Ahmed Makhlouf, Tok-Tok Magazine.

Ahmed Makhlouf, the cartoon’s creator, drew the first adventures of Super Makh in response to a shocking number of sexual harassment accounts in 2006 and 2008. In those two years, the joyous atmosphere of the Muslim Eid el Fitr holiday in the streets of big cities like Cairo and Alexandria gave way to horrible incidents of sexual harassment on a grand scale.

In addition to the fact that sexual harassment can be difficult to report, there are many factors that contribute to its prevalence and need to be addressed. Gender stereotypes and learned behavior that teaches women to keep quiet about harassment they’ve experienced and brushes off verbal harassment are but a few. Super Makh brings these factors to the attention of Egyptian readers with situations characters face in the comic.

For example, blaming a victim of harassment for the manner in which she dresses is a typical pretext that resonates with some Egyptians due to distorted views on religion and women’s bodies. However, the cartoon shows that many women are bothered regardless of how they dress.

In the cartoon, the harasser “compliments” female characters just as a real harasser might on a street in Cairo. But the cartoon shows that these “sweet words” are actually perceived as aggressive by women. In contrast, Super Makh is respectful towards women. In this way the cartoon attempts to shift what is perceived as masculine from harassment to respect for women and their rights.

Super Makh 'neutralizes' a sexual predator. Courtesy - Ahmed Makhlouf, Tok-Tok Magazine.

Super Makh teaches men not to turn a blind eye to sexual harassment. Makhlouf explains, “Every one of us is Super Makh. We all try to be a hero. Sometimes we succeed, sometimes we don’t.” After all, Super Makh is just a normal guy. The bottom line is that it doesn’t take a superhero to man up when it comes to sexual harassment.

The girl who is a victim of harassment in the comic first calls upon Super Makh for help. But when approached by a second man, she fends for herself. In this manner the cartoon is teaching girls not to be embarrassed, but instead to speak out and stand up for their rights.

Makhlouf’s superhero has already made a difference in the real world by helping break the taboo and highlighting the reality many Egyptian women face daily. More importantly, efforts such as this show the younger generation that there is nothing fun or cool about harassing women.

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Sophie Anmuth

Sophie Anmuth is a freelance journalist based in Egypt.

1 Comment

  1. Mike Karim

    May 17, 2013

    Nice article, Sophie. However, I don’t think that anything would change or minimize the rate of sexual harassment in Egypt, considering the large male population in the country and their basic education levels. It will be many, many years to come until we really see any new improvement in this regard.


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